By: Bill Esler
Conference Program Director at Woodworking Network
The rise of mobile phones means woodworking companies, like all businesses, must relaunch their websites. Yoder Lumber has done so with an unusual degree of detail and quality, that conveys much about how the company runs other aspects of its business.
Yoder commissioned extensive, high quality photography - and sometimes, let's be frank, making the grizzled personnel operating woodworking machinery look great is not easy. But Yoder Lumber has really done that with great photos. Yoder Lumber really did the job in its overall website relaunch, a process that often turns into a catalyst for a business to go through what can be a deep self-examination. Website designers demand all kinds of things: history, mission statement, and a full complement of content about each aspect of a company's product offerings, key personnel, and history.
Frequently new website pages turn up with incomplete content in these descriptive areas - which can amount to dozens and dozens of pages. It is not unprecedented, for example, to click on a link and find "Ipso factum....," the Latin filler type that is used by a designer to website owner how the text should look. "Under construction" is another common result for unfinished pages. Or in extreme cases, pages turn up with phrases like "450 words about the sales department goes here."
None of that is true for Yoder Lumber. And in fact, Yoder when a step further, building in fresh video of its operations, newly edited and placed in a great looking YouTube channel.
In the history department, Yoder Lumber's website is very complete. Good job, Yoder Lumber.
Click here to view the entire article at Woodworking Network
